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ICICLE. Shanghai. Shooting catalogue. Double face coat. « Feel like a bird » campaign FW15.

VIC5 VIC2 VIC4 VIC3 VIC1STS1

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ICICLE Shanghai. New store concept. Adding some nature touch and installation in-store.

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My mobile contact phone in China : +86 1365 1780 165

Please do no hesitate to contact me for your projects within Asia Pacific region…

New freelancing collaboration in Shanghai. Icicle.

icicle

 

 

39 LECTURER @ Paris American Academy

VM Keynote at The Paris American Academy.

Comments from students Melissa Gaffey and Christine Remmes.

 » We started our day with a presentation on visual designing for shows and showrooms with our guest speaker Stephane Sengier. Sengier is a visual merchandiser now freelancing for luxury fashion retailers, ready to wear, jewelry and food and beverage industries as well as pop up concept stores and interior. He taught us the importance of the VM structure and discussed how to propose a clear structured offer. VM links the diverse workings of business connecting designers with art experience and demonstrates how it can increase the refined experience to emote a mood of maturity. One inspiring quote that was memorable from his lecture was: “A store is a story, like an an invitation for dinner, it’s a reflection of the personality of the hostess.”

A true take away from our experience with Sengier was his perspective on how one can succeed  within VM ? His tips included : 1. Zoning: Placing the right product in right place to enhance a clear vision. 2. Color Harmony: Express identity through using colors ; important in store layout. 3. Precision: Playing with shapes and placement to add luxurious feel. Reaching business target not just creating a pretty look but showing functionality 4. Future : Awareness. Applying advanced technologies, gathering information and linking social networks. Using cellphone sensors to monitor customer’s habits  in the store ; see where they are, where they are looking, how long they are there and applying technology to enhance the customer experience. »

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